In the the summer of 2016 Bader Rutter Ad Agency approached GAB to represent us in the Milwaukee Journal Sentinel’s Partners In Humanity competition.
This competition is an annual program that utilizes the regions top creative talents to create a pro-bono ad campaign for non-profit organizations, like Generations Against Bullying, who normally would not have access to such resources.
The creative half page ads (featured below) designed by Bader Rutter for Generations Against Bullying were voted into the top 3 winners by the competitions panel of experts.
Bader Rutter was again was honored for the Generations Against Bullying ad series when it was recognized as the best print campaign and the best non-profit campaign in an international competition held by ADS of the WORLD
See the advertisements below and don’t forget, these ad prints are available for a limited time in the GAB GEAR SHOP
View Print Ads from Campaign
Make your voice heard
Make your voice heard. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.
Limited Edition Ad Prints are now available in the GAB GEAR SHOP
Be strong and speak up
Be strong and speak up. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.
Limited Edition Ad Prints are now available in the GAB GEAR SHOP
Words have stopping power
Words have stopping power. If you see someone being bullied, all you have to do is say something. Just getting involved in a nonthreatening way stops the bullying in less than 10 seconds 85% of the time. That’s the difference between a bystander and an upstander.
Limited Edition Ad Prints are now available in the GAB GEAR SHOP
BASIS OF CAMPAIGN
Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They’re empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.
Credits
Ad Agency: Bader Rutter
Creative Director: Mike Fredrick
Art Director: Kerry Tasch Korrer
Copywriter: Mark Henderson
Photographer: Lindsay Gallup
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